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A digital platform and a green initiative started with a mission to create awareness and provide sustainable design-based solutions to businesses in Dubai, UAE. We aim to incorporate the circular principles and regenerative business mindset that includes the process of restoration, renewal of the current resources, and creation of sustainable systems.


We help the client to incorporate the concept of circular principles and SDGs in their long-term business model plan inorder to be more ethical, sustainable and profitable.

Our Founder, Najia Qazi works closely with her team to create green solutions, systems and products that last, evolve in the current industry. 



Our mission is to create awareness by providing sustainable design-based solutions by conceptualizing and consulting. We aim to assist organizations in adopting sustainable practices and strategies. It involves providing expert advice, guidance, and support to help businesses integrate sustainability into their operations, decision-making processes, and overall business strategy.


The goal is to enable organizations to achieve long-term environmental, social, and economic sustainability while also considering the needs of future generations. One of the main points that Sustainable Narrative address is the unsustainable use of resources. Traditional industries often rely on non-renewable resources and inefficient production processes, leading to excessive waste generation and environmental degradation. Our focus on developing alternative materials, technologies, and business models that minimize resource consumption and waste generation. They strive to create products and services that are more energy-efficient, use renewable resources, and have a reduced carbon footprint. By doing so, we play a crucial role in shaping a more sustainable and equitable future for all.

In line with this, we also promote a new mind-set for business that is the circular design thinking approach which allows the businesses to explore new ways to create sustainable, resilient, long-lasting value giving the confidence to redesign the world around you. 



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